Cancer Society of Finland
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The Voice Of Addiction
“The Voice Of Addiction” is a campaign we created for The Cancer Society of Finland aiming to reduce the number of young people who start smoking by raising awareness on the dangers of nicotine addiction. In the film, a throat cancer survivor performs a heart-wrenching version of the hit song “Heroes (We Could Be)” by the pop idol Alesso. My role: concept design and art direction. Film production: Cocoa / Tom Hakala & Hamy Ramezan
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