Cancer Society of Finland
/
The Breath Holder
This film illustrates the child’s point of view of passive smoking. We tell the heartfelt story of a boy who fights against passive smoking with the only means within his reach. If children could decide, they wouldn’t smoke. My role: concept design and art direction. Film production: Arkadena / Mikko Lehtinen
"Havas Worldwide Helsinki hits it out of the park with this adorable spot for the Cancer Society of Finland, in which a kid works on holding his breath—which turns out to be useful later on." - Adweek
[unex_ce_button id="content_20411xnrx,column_content_lnm6d6215" button_text_color="#474747" button_font="regular" button_font_size="22px" button_width="full_width" button_alignment="center" button_text_spacing="-0.5px" button_bg_color="#ffffff" button_padding="60px 60px 60px 60px" button_border_width="0px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#000000" button_text_spacing_hover="-0.5px" button_bg_hover_color="#ffffff" button_border_hover_color="#000000" button_link="http://www.designleak.com/work/ilmarinen-your-real-working-age/" button_link_type="url" button_link_target="_self" has_container="" in_column="1"]Previous /[/ce_button]
[unex_ce_button id="content_20411xnrx,column_content_628f5nd45" button_text_color="#474747" button_font="regular" button_font_size="22px" button_width="full_width" button_alignment="center" button_text_spacing="-0.5px" button_bg_color="#ffffff" button_padding="60px 60px 60px 60px" button_border_width="0px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#000000" button_text_spacing_hover="-0.5px" button_bg_hover_color="#ffffff" button_border_hover_color="#000000" button_link="http://www.designleak.com/work/finnish-national-gallery-doing-is-the-finnish-story/" button_link_type="url" button_link_target="_self" has_container="" in_column="1"]/ Next[/ce_button]